Aloha

Color Professor J.L. Morton welcomes you to the world of color.

Before the arrival of the World Wide Web, I served as faculty at the University of Hawaii School of Architecture, Chaminade University and Matsuda Technology Center. Today, I present seminars about color and marketing, color theory and everything that color impacts.

The primary focus of my work since 1988 is color psychology. As a branding expert, I've provided color consultation for a vast array of projects - for clients such as Tylenol, Nokia Mobile Phones, Eastman Kodak and Dow Chemical. Please visit my business web site, Colorcom, for more information.


Most recently, I've written and published a series of eBooks about color entitled Color Voodoo. They're the sum total of every color course I've ever taught and all the research I've conducted.
The Color Matters web site is a continuation of my teaching and my passion for color.

PROJECTS:

Color Consultation

Tylenol
Capsule colors -"Extra Strength Rapid Release" Gel

Dow Chemical
Product color design (electronic inks): Aveso

Xerox
Panel of Color Experts - "Color Sense"

Nokia Mobile Phones - Tampere, Finland
User -interface color design for the 9210 Communicator

Eastman Kodak
Color consultation

Daiichi-Kogyo Co. Ltd -Kobe Japan
Logo and related color design

For more information, click here.

Interior Design & Architecture

The Historical Restoration of Ewa Plantation Villages, Hawaii
For more information, click here.

EDUCATIONAL BACKGROUND:

M.F.A. (Masters of Fine Arts) - University of Hawaii

Undergraduate Degrees: Mary Baldwin College and University of California, Santa Barbara

MEDIA EXPOSURE:

Interviews about color matters are thought provoking. Here's a partial list of some recent publications that quote me or portions of this web site.

The New York Times, March 16, 2006, "Angling for the Edge in Tennis? Wear Red" Style E9

The Washington Post October 28, 2004, "Orange Redeemed" Home section p.1

How Magazine - August, 2004, "Spinning the Color Wheel" pp. 44-48
House and Garden - April 2002, "The Rules of Blue" p. 180

American Demographics - February 2002 , "Color by Numbers" p. 30

USA Today - May 30, 2000, p1-Money "Advertisers Choose Steely Blue Hues to Lure Consumers"

Fortune Magazine - November 9, 1998, p. 46 "The iMac: Fast and Cute"

For more information, click here.

SEMINARS AND IN-HOUSE TRAINING

Currently I'm presenting seminars on Color and Marketing,Color Theory, Color Symbolism, or any color-related topic for target industries.
For more information, click here.

WRITING

Since 1998, I've written 10 eBooks about Color. "Color Voodoo for Your Closet" is the latest in this series.
For more information, click here.

White Papers
"The Multi-Dimensional Effects of Color on the World Wide Web" (by Jill Morton) was presented at the Congress of the International Color Association, Rochester 2001

PAINTING

Color Matters in Art!
See my past and present paintings here.

AFFILIATIONS

ISCC (Inter-Society Color Council)
AIC Study Group on Environmental Design

ETCETERA.

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Questions?

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2007, J.L.Morton, All rights reserved