Color & Marketing
Use the "Color & Marketing" pull down menu at the top of this page or link to the articles below.
Who Owns Hues?
Could all the colors of the rainbow be confiscated in a marketing war?
People see color before they absorb anything else.
Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding
Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights
Take the Global Color Survey.
When you're finished you'll find out what 130,000 people from all over the globe said about colors.
The Color of Medications
Does color matter?
Why Color Matters
Real facts about how color increases brand recognition, helps memory, and more.
The Meanings of Colors
Happy yellow and sad blue! Explore the meanings of colors.
Quirks of the Color Quest
Choosing the next "hot color"
More about color and marketing:
Color & Usability Matters
How color is used functionally in the world today.
Color for E-Commerce
Tips for designing successful sites
Gender Differences
in response to color
