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Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?

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A Color Heaven

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Bermuda
Three weeks ago, I presented a seminar about color in Bermuda. I’ll admit that I’m quite spoiled by living in the color paradise of Hawaii. I’m not easily swept off my feet, but the colors of Bermuda - everything from sand to architecture - were stunning and classy, at that.

Real men wear pink - pink shirts and even pink shorts. In fact the logo on the airport terminal is a pair of pink Bermuda shorts. Aside from wearing apparel, many of the beaches are pink and so are the homes and many of the commercial buildings.

Buildings are also painted shades of blue that melt into the sky; others are lemony tints or startling salmon oranges. In fact, the buildings are every color of the spectrum - and every shade of pink.

I wonder why we tend to be so color-phobic about architecture in the U.S.? Even in tropical places like Hawaii, it’s mostly a sea of grey or beige pablum. Traditionally (and historically), the closer you get to the sea, the more colorful the buildings. It’s time for a change!

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Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color psychology and brand identity. See "Who Is Color Matters" at this web site and www.colorcom.com for more information.

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