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Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?

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Wet Dog

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Wet Dog

wet dogs

When I was in art school, a professor commented that my painting looked like a soggy dog. That was a compliment! I was struggling to find my artistic center and had poured turpentine on an oil painting (still wet and workable) and saved the results.

 Even though the words “wet dog” evoke this memory for me, I bet you have memory. At the very least, I would be willing to bet that your olfactory sense tuned into this. Does anyone like a wet dog smell?

So why would anyone label the color of a product “Wet Dog?” I might like it for a crazy beige nail polish but I’d never buy a laptop or a pair of slinky harem pants in a color labeled “wet dog” and would gladly settle for “taupe”- as unimaginative as it may be.

Ahhhhh, the magic and mystery of words used to describe colors. Congratulations to Glassybaby and their 183 rich colors for candles - from wet dog (taupe) to pollen (faintest of green) to prom dress (bright purple). They even have devil dog and tom cat. I wonder what they smell like.

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Tagged in: Color Smell Symbolism
Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color psychology and brand identity. See "Who Is Color Matters" at this web site and www.colorcom.com for more information.

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