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Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?

Addicted to Color

Posted by Jill Morton
Jill Morton
Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color ps...
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on Tuesday, 08 November 2011 in Blogs & News

Addictions - Candy, Exercise, Color


“Brain scans suggest that everything from sugar to sex lights up the brain’s pleasure circuitry. ” * For some, it may be chocolate or pasta; for others it may be exercise or gambling. This can result in addiction with the same results: The body steadily ratchets up the quantity necessary to provide the same high.

What about color? Can color press the pleasure button in your brain? Can you develop a case of color addiction? Now that the brilliant colors of autumn (in the Northern Hemisphere) are almost gone, could you be entering a state of color withdrawal? If so, it’s possible that the shift from the reds, oranges, and yellows of fall to the greys and browns of early winter have you feeling gloomy. It’s worth noting that some people do begin to experience episodes of depression known as SAD  (Seasonal Affective Disorder) at this time of the year because there’s less exposure to daylight. Perhaps color also plays a similar role.

What do you think? Do colors press the pleasure button in your brain? Are you experiencing color withdrawal now the amazing colors of autumn are gone? In any case, Christmas is coming and our homes will be filled twinkling lights and much more.

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Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color psychology and brand identity. See "Who Is Color Matters" at this web site and www.colorcom.com for more information.
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Comments

Jill Morton Wednesday, 16 November 2011

I definitely feel the lack of colour - every where I look. For example, the clothes people wear [especially corporate workers] .. even in my own sketches! Bring on more colour but colours that we can relate to and that hold real meaning and symbolism to all of us.

Jill Morton Saturday, 26 November 2011

What a fascinating idea as I certainly respond to color in a big way. One of my most memorable color choices is wearing a color to portray how I'm feeling about my agenda for the day & using bold colors when giving presentations. Now I tend to focus on wearing my brand colors & decorating your home certainly needs careful color consideration although easier when you stick to neutrals for big ticket items, accenting with paint, pillows, etc.

Tina Gleisner Saturday, 26 November 2011

What a fascinating idea as I certainly respond to color in a big way. One of my most memorable color choices is wearing a color to portray how I'm feeling about my agenda for the day & using bold colors when giving presentations. Now I tend to focus on wearing my brand colors & decorating your home certainly needs careful color consideration although easier when you stick to neutrals for big ticket items, accenting with paint, pillows, etc.

Betty Houser Thursday, 12 January 2012

interesting

Betty Houser Thursday, 12 January 2012

interesting ideas and stories about colors

Jill Morton Monday, 23 January 2012

I just love color. On my home from work one (out 3) sunny day last week I just couldn't get enough of the sunset. I almost had to pull over, I was mesmerized… it was truly overwhelming. After reading your post I'm wondering if possibly it was because there is so little color in NH right now, maybe I was mesmerized?

Munsell Color Wednesday, 04 April 2012

Jill,

Very much enjoyed reading your Why Color Matters article. It really speaks well to importance of branding in marketing. Great examples, compelling and informative. Really good stuff, and we took the liberty of tweeting about it. Thanks so much.

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Guest Wednesday, 16 May 2012