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Is color the key to weight loss?

Posted by Jill Morton
Jill Morton
Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color ps...
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on Tuesday, 06 December 2011 in Blogs & News

Can colors curb your appetite and help you lose weight? Maybe. Could the color of a plate be a key to weight loss? A recent study says, “Yes.”

New research* suggests that plate colors that contrast with food help people eat less. The study revealed that people put less food on a plate with high contrast. If this is confusing, these graphics will help define contrasts:

Color contrasts of food and plates

Red (food) on a white background (plate) is a high contrast. Red (food) on a brown background (plate) is low contrast. You’ll put less red-sauce pasta on a white plate because it looks like there is more food on the plate.

Furthermore, the colors of the tablecloth may also affect appetite. When the dinner plate contrasted with the tablecloth, the study found that people saw the plate as smaller and ate less. (In the example above, the black and white checkered tablecloth creates a high contrast with the white plate; the brown tablecloth creates a low contrast with the red plate.)

An independent study* by ABC news measured the amount of food that people put on their plates. See the comparison below:

Color plates experiment - Servings in ounces


Three tips for curbing your appetite from Color Matters

1. Here are the worst plate colors for different colors of foods:

The worst plate colors for different kinds of food

(You’ll put more food on these plates.)

2. Use a blue plate. It’s a color that really doesn’t have any taste sensations (unless you’re a kid) and may curb your appetite. Read more at  Color and Appetite Matters.

Blue plates curb appetite

 

3. Put your food on a plate in the color you detest – or the most garish color - and we’ll bet that affects your appetite.

Garish color can curb appetite

* Source


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Jill is the author and designer of the Color Matters website. She's a color consultant who focuses on color psychology and brand identity. See "Who Is Color Matters" at this web site and www.colorcom.com for more information.
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Comments

Jill Morton Thursday, 01 March 2012

interesting stuff

University of Chicago Press Monday, 26 March 2012

Come on you have to cite that study!

Koert Van Ittersum and Brian Wansink. "Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior." Journal of Consumer Research (Nov 2011)
http://www.jstor.org/stable/info/10.1086/662615?&Search=yes&searchText=color&searchUri=%2Faction%2FdoBasicSearch%3Ffilter%3Djid%253A10.2307%252Fj100492%26Query%3Dcolor%2Bplate%26Search.x%3D0%26Search.y%3D0%26wc%3Don

J Morton Monday, 26 March 2012

Thanks for citing the scientific study underlying the report.

Color Guy Thursday, 19 April 2012

Right use of color can be powerful tool in many fields of designing so no wonder it can have also influence in problems with appetite.

Saso Tuesday, 01 May 2012

Design in correlate with food ,yes we can find some connection i think and that probably leads to themes connected with weight loss.
Nice.

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Guest Wednesday, 16 May 2012