Color Matters Blog

It’s not the color of Valentine’s Day... any color will do, as long as it’s a heart. As the celebration of love approaches, consider the origins of the symbol of love.   The most basic geometric shapes are circles, squares, rectangles, and triangl

Can colors curb your appetite and help you lose weight? Maybe. Could the color of a plate be a key to weight loss? A recent study says, “Yes.” New research* suggests that plate colors that contrast with food help people eat less. The study revealed

“Brain scans suggest that everything from sugar to sex lights up the brain’s pleasure circuitry. ” * For some, it may be chocolate or pasta; for others it may be exercise or gambling. This can result in addiction with the same results: The body ste

If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.