The power of the color of shoes made the news recently – and it left a historic mark on women's fashion and athletic gear. Christian Louboutin just won trademark protection for its women's shoes with red soles while an appeals court also ruled the

How daring! The official color of the 2012 Olympics is pink. Maybe we can finally see beyond the stereotype and consider the many personalities of this compassionate color. Shocking, yes. "Whoa. Pepto Bismol threw up everywhere," so said one criti

Bug juice “red” made the news when it was exposed as Starbuck’s food coloring used in strawberry frapuccinos. After a public outcry – even from non-vegetarians – Starbucks announced it has stopped using it. This isn’t just a vegetarian outrage or

It’s not the color of Valentine’s Day... any color will do, as long as it’s a heart. As the celebration of love approaches, consider the origins of the symbol of love.   The most basic geometric shapes are circles, squares, rectangles, and triangl

Can colors curb your appetite and help you lose weight? Maybe. Could the color of a plate be a key to weight loss? A recent study says, “Yes.” New research* suggests that plate colors that contrast with food help people eat less. The study revealed

“Brain scans suggest that everything from sugar to sex lights up the brain’s pleasure circuitry. ” * For some, it may be chocolate or pasta; for others it may be exercise or gambling. This can result in addiction with the same results: The body ste

If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.