It’s the new red … and it’s the color Toyota chose for the FT-86 sports car. Yes, it really is the red color of a Japanese monkey’s backside and if you can pronounce it, it’s “shoujyouhi” red.

Just when we’re getting used to a new genre of creative – but not always descriptive - color terms, such as "Fiji Weegee Fawn" for nail polish, "Freedom Trail" for paint, and "Peter Pan" for candles, Toyota's reference point for this new hue is beyond bizarre.