Color Matters - Design-Art - For Color Educators

The author of Color Matters has published a series of electronic publications about color theory and color symbolism . Many educators - from all over the world - have praised them as a "Must Have" e-textbooks for their students. Institutions such as The Rocky Mountain College of Art and Design in Denver and The Lebanese American University in Beirut use Color Logic as a electronic text for design courses. Distinguished corporate clients such as Gallo Vineyards and the U.S. State Department have purchased multiple user rights to the books about symbolism and web design. Color Voodoo is an Acrobat PDF - no special equipment needed. Now that they're available on CD, they're even easier to purchase at a substantial discount.

Here's some background information:
Written by a university professor, The Color Voodoo series are based on the content of a number of design courses. The author, Jill Morton, served as faculty at Chaminade University, the School of Architecture - University of Hawaii and Matsuda Technology Center. She is also the author and illustrator of the award winning Color Matters web site.

First of all , they're different from any existing books about color because they contain more illustrations than text. We strongly believe that the best method to demonstrate visual concepts is images. Words alone are not sufficient. Thanks to electronic publishing, the author could explain color concepts without worrying about the cost of color printing - not to mention the problems with color accuracy.

Second, they combine the best of all the Western theories about color. For example, "Color Logic"presents the theories of Itten, Albers, Chevreul, Bezold and Arnheim, in several sections. If you and your students need a concise book about color theory, this is an alternative to requiring , for example, both Itten's and Alber's books.

Third, these publications are the first to address color as it applies to web site design. Existing books about web site design contain very minimal information about the serious business of adapting color theories to the flexible medium of the web. If you don't have experience with web site design, they'll provide valuable insights to help you develop your course content. Also, "A Guide to Color Symbolism," "Color Logic for Web Site Design" and "Color Voodoo for E-Commerce" contain RGB formulas for color swatches and color combinations.

Fourth, "A Guide to Color Symbolism" contains information which was never available before. Large swatches of over 100 colors (plus symbolism) are presented with absolute color accuracy. In the past, this kind of accurate color reproduction was only available in expensive screen printing processes. Consequently, affordable books about color include an alarming degree of color misrepresentation.