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       Table of Contents
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BUSINESS, MARKETING and TRENDS

Who Owns Hues?
Could all the colors of the rainbow be confiscated in a marketing war?
Quirks of the Color Quest
Choosing the next "hot color"
Color Wheel
Why Color Matters
Real facts about how color increases brand recognition, helps memory, and more.
iMac 1998
1998 - The iMac
"Computers that Think Different"
Written in 1999. ..consider how this has affected electronic products and much more.
Advertising

Colors that Sell




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