Color Matters Newsletter
Spring 2008



Welcome to this issue of the Color Matters Newsletter [24].

Contents

Factoid
Color Tales
The Color Police
Spotlight

Color Trends
Green vs. Blue

Color Focus
A Career in Color
How do you become a color consultant?

Announcements: The Color Matters Blog by Jill Morton is now active with weekly posts. Our goal is to issue this newsletter 4 times a year and we apologize for the void in the past 6 months.


Color Factoid

Don't Judge A Brook By Its Color - Brown Waters May Be More Natural

brown lake in Scandinavia

During the last 20 years, lakes and streams in eastern North America, remote parts of the UK, and southern Scandinavia have increasingly become brown, as a result of dissolved organic matter.

A study by an international team of researchers from UCL (University College London) and the US Environmental Protection Agency suggests that recent increase color change may be the reduction in the effects of acid rain in the 1970s and a sign that waters may be returning to more natural condition. However the study states that "is needed into the implications for freshwaters." Source


Color Tales

sneakersMy color tale may sound unusual but it may be more common than you'd think. I am a relatively young woman, but due to diabetes, I had developed cataracts in a short period of time. It was so stealthy and insidious that I didn't even realize what was happening until I picked a pair of pink sneakers for my 11 year old son thinking they were yellow!!! Let me add that I am an artist and designer so this was serious business, although for a while I was philosophical thinking that I was still seeing colors, and combining them according to "MY" vision. I had no complaints from my customers.

I finally had double cataract surgery over the summer, and it is truly a miracle...I CAN SEE COLORS AGAIN! I am so happy and so appreciative of what I have regained that I have gone back to school for another degree in Interior Design. Every day brings new challenges and new ideas and colors. I LOVE IT!

Thanks for the great site! ....Sincerely, Debrah Block Krol


The Color Police

Chopstick teethCheck the color of your chopsticks

A woman, who lived in Shenyang, China thought it would be fashionable to buy a set of colorful chopsticks to brighten up her dining experience.  Lttle did she know that as the color of the chopsticks began to fade, her teeth became discolored and turned a ghastly "pastel" color, much to her embarrassment. (Link)


Spotlight

Color Matters in the News

Golf cars

Color consultant, Jill Morton (the author of this newsletter and the Color Matters web site) just completed a project for E-Z-GO Golf Cars - the world’s leading manufacturer of golf cars and utility vehicles - E-Z-GO, a Textron Inc. company.

Color Matters video

Also see a video about color matters for Lifescan
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)


Brand Identity - Color Psychology Expers - Click here


. . . . . . . . . Monthly Contests. . . . . . . . .

Win a free copy of a Color Voodoo eBook!

1. Color Tales
We'd love to hear your color story and our readers would too! Write us your funniest, worst or most dramatic color story. See this issue's Color Tales below.
us your color tale!

2. Color Police - Bad color!
Join the color police and submit an example of bad color. This might be a big color mistake that you or someone else made....or something ghastly on television. If you have a digital camera and/or a digital file, please email an image of something bad. Please no files larger than 250 K. See this issue's Color Police
us your color police report .

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Administrivia

If you have any questions or want to continue to contribute your thoughts on any of the topics in this newsletter, please do so at the Color Matters bulletin board.

For the time being this newsletter is not generating income for staff to answer e-mail. Future plans include a moderated discussion list so that you can post your thoughts on any color-related topic.

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More color matters in this newsletter:

Color Trends
Green vs. Blue

Color Focus
A Career in Color

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