An amazing experiment that changed the color vision of mice
The answer to a FAQ -Coming April 29
Announcing the Color Matters eBook
The latest publication from the author of Color Matters is the entire Color Matters web site - over 350 pages of valuable information about color. It's now available as an eBook (PDF). Click here to find out more.
Color Factoid
Super-Human Color Vision
Some women can see colors that aren't visible to the normal human eye. (These colors are visible to many species of birds.)
Those who can see these colors have a fourth color-detecting "cone" in their eyes and are classified as tetrachromats.
One study suggested that 2-3% of the world's women may have the visual equipment that gives a significant increase in color differentiation. Source
Some data also suggests that the architecture of the human visual system (as well as that of many animals) is really tetrachromatic - but that this capacity is blocked. Source
Find our more about how human vision compares to animal vision at "Inside the Eye" at Color Matters
The Color Police
Not on my product! The bar code is going color. That’s the latest news from Microsoft.
Microsoft is hoping to take the bar code in new directions. "We use color to store more information," said Gavin Jancke, the creator of the new bar code format, which uses either four or eight hues to pack more data into a small space than does the current black-and-white bar codes.
The color bar code is being targeted especially for use on commercial media such as movies, video games and other recordings.
It makes a lot of sense ... but it’s aesthetically insensitive to the packaging design of a product. We admit we’re not sure how large these rainbow bar codes will be, but it’s from the folks who haven’t been known for much of a focus on design issues. (For example, those ghastly PowerPoint templates) Source
Advertisement
Just when you thought the world was becoming more colorful…. A grey hulk!
With a new Hulk coming next year, producer Avi Arad revealed, “it's a new Hulk, new direction, new size, new color, new attitude.” Rumor has it that the new Hulk is grey! Source
Color Matters in the News
Color Matters author, Jill Morton, was quoted in:
The Washington Post, April 16, 2007 - “What do colors mean?”
“Bright colors are very stimulating, and muted colors are very soothing," said Jill Morton, a color expert ... ” Source
Pittsburgh Tribune-Review, February 10, 2007 - “Flashy colors cut down on laundry blues”
Color consultant Jill Morton of ColorMatters.com says she feels a large percentage of people will be drawn to appliances because of their bold new shades ... Source
1. Color Tales
We'd love to hear your color story and our readers would too! Write us your funniest, worst or most dramatic color story. See this issue's Color Tales below.
us your color tale!
2. Color Police - Bad color!
Join the color police and submit an example of bad color. This might be a big color mistake that you or someone else made....or something ghastly on television. If you have a digital camera and/or a digital file, please email an image of something bad. Please no files larger than 250 K.See this issue's Color Police
us your color police report .
If you have any questions or want to continue to contribute your thoughts on any of the topics in this newsletter, please do so at the Color Matters bulletin board.
For the time being this newsletter is not generating income for staff to answer e-mail. Future plans include a moderated discussion list so that you can post your thoughts on any color-related topic.
Copyright 2007, Colorcom, All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without permission and agreements with the publishers.
Some women can see colors that aren't visible to the normal human eye. (These colors are visible to many species of birds.) 
