1. The specific shade (variation) of a color

Dark and light shades of any color convey completely different meanings. For example, pink (light red) loses all of red's associations with energy and takes on new connotations of tenderness and sweetness. Likewise, dark blue is dignified and authoritative, sky blue is ethereal and softer.

2. The quantity and placement of the color

Colors deliver the most powerful symbolism when used in large areas

3. The shape or object the color occupies

Symbolism becomes more complex when a color is used in combination with a basic shape.

4. The Color combination

Colors take on new meaning when combined with other colors. For example, red and green are the colors of Christmas in Western cultures.