Welcome to Color Matters

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

global color survey
The Global Color Survey

What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world. 

The Color Matters Newsletter!

Subscribe to the Color Matters Newsletter

Stay in touch with the latest news about color in this bi-monthly newsletter. Sign up and get a free copy of “The 3 Most Common Color Mistakes".

New eCourses from Color Matters

Psychology of Color Symbolism - an online course from Color Matters
Learn how to use color to its fullest potential. If you love color, you’ll love it even more when you finish this course – and your colors may never be the same.

Learning color has never been easier!  Take it at your own pace. 16 videos and dozens of downloadable resources from Jill Morton, the author of Color Matters. You'll learn the fundamental messages and meanings of colors - and much more - in The Psychology of Color Symbolism.

Foolproof Color Formulas for Interior DesignA one-of-a-kind course for Interior Designers, Architects, and all color enthusiasts

Expand your knowledge of color, boost your creativity, and supercharge your enthusiasm! "Foolproof Color Formulas for Interior Design" will transform you into a master of dramatically constructed colors. You’ll be empowered to design one-of-a-kind interiors that reflect your creative abilities.

New at Color Matters

phone screens color bw
Colour and Phone Addiction

Three students at a school in Ireland aimed to find a correlation between colour usage in social media and mobile phone addiction in youth. This is the most inspiring and thoroughly documented research that we've ever received from students. A+

 New Blog Post

Color of the Year 2020
Colors of the Year 2020

The breaking news about all the colors!



name these paint colors
Test Your Color Imagination

Name these two colors in a way that will trigger new meanings.


red diamond
The Most Expensive Color in the World

Guess what it is!

trends color title
Color Trends

What is a color trend? Where do they come from? Does a color trend really matter in the 21st Century? Explore some answers!

Recent Articles 

Color Branding: Yahoo and Google
People see color before they absorb anything else.

Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding


Does John Deere own green? Does Barbie own pink? What are the legal rights to colors?

Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights  



Explore the Meanings of Colors

Is red the most extreme & powerful color on earth? How can yellow be the color of both happiness and caution today? Supposing the color blue was removed from the world, specifically the sea and sky ... what color would fill the void? Discover the unique meanings of colors.


2 Pills horiz bar
Color Psychology in Medicine 
 An article by Jill Morton (Color Matters) at the Munsell website


Color Matters eBook - Get a copy of this web site to use at your convenience. Subscribe to the free Color Matters Newsletter

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2019, J.L.Morton, All rights reserved

copyscape banner blue 200x25Do not copy.

Powered by KLM Graphics