Color Matters Blog
Addicted to Color
“Brain scans suggest that everything from sugar to sex lights up the brain’s pleasure circuitry. ” * For some, it may be chocolate or pasta; for others it may be exercise or gambling. This can result in addiction with the same results: The body steadily ratchets up the quantity necessary to provide the same high.
What about color? Can color press the pleasure button in your brain? Can you develop a case of color addiction? Now that the brilliant colors of autumn (in the Northern Hemisphere) are almost gone, could you be entering a state of color withdrawal? If so, it’s possible that the shift from the reds, oranges, and yellows of fall to the greys and browns of early winter have you feeling gloomy. It’s worth noting that some people do begin to experience episodes of depression known as SAD (Seasonal Affective Disorder) at this time of the year because there’s less exposure to daylight. Perhaps color also plays a similar role.
What do you think? Do colors press the pleasure button in your brain? Are you experiencing color withdrawal now the amazing colors of autumn are gone? In any case, Christmas is coming and our homes will be filled twinkling lights and much more.
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