If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.
I love interviews with the press because there’s always one challenging question that requires a good answer. Last week, the interviewer asked, “How do you get your color consultation projects?” I replied that half the time, there’s a color disaster underway and someone contacts me. Typically, “the boss” has chosen his or her favorite color for the logo (or the product, packaging, etc.) and a member of the staff senses that there is something terribly wrong with the choice.
It was rumored that GM may consider changing the color of its logo from blue to green when it emerged from bankruptcy. Apparently, that’s not going to happen.