Privacy Policy

Color Matters respects your privacy. If you’re a visitor to the Color Matters web site, we do not collect any information about your name or email address.

If you voluntarily provide your name and email address, such as when you contact us via the Color Matters web site - or if you subscribe to the Color Matters Newsletter - or if you register for one of Color Matters online courses or if you provide your email address as part of your response to Color Matters Global Color survey, the following applies.

Color Matters Privacy Policy

1. What information do we collect and what do we do with it?

When you enroll as a student or visitor on our Color Matters online learning site, as part of the enrolling process, we collect your name and email address (and any other the information you give us at the time of enrollment such as your business name). We do not use your information for any purposes other than sending you emails about the course, related course(s), registration, course content, your course progress, other updates, or educational material.

We may also use your email to send the “Color Matters” Newsletter. You can unsubscribe at any time by replying to the email or clicking the unsubscribe link in the footer.
Note: We may also use auto responders to communicate with you by e-mail. To protect your privacy, we use a verified opt-in system for such communications and you can always opt-out of such communications using the links contained in each.

We do not use your information for any third party vendors or suppliers.

We hate unsolicited commercial e-mail as much as you do. Also known as Spam or junk e-mail, it is a disservice to the Internet community. You will always have an option to unsubscribe from any email about Color Matters courses or the Color Matters newsletter immediately by clicking on the link in any email you receive.

2. How do you get my consent?
When you provide us with personal information to become a learner on our Color Matters online learning site, make a purchase, or participate in the course, we imply that you consent to our collecting it and using it for the specific reason of online learning and the educational newsletter only.

3. Color Matters Online Learning Courses hosted by Thinkific
Our course and site is hosted by Thinkific Labs Inc. (“Thinkific”). They provide us with the online course creation platform that allows us to sell our product/services to you. Your data is stored through Thinkific’s data storage, databases and the general Thinkific application. They store your data on a secure server behind a firewall.

4. Payment
If you make a purchase on our Color Matters online learning site, we use a third party payment processor such as Stripe or PayPal. Payments are encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction.

5. Security and How We Protect Your Information
To protect your personal information, we follow industry standards on information security management to safeguard information and to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

6. User Names and Passwords
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a username and password for access to certain parts of the Color Matters online learning website, you are responsible for keeping the username and password confidential. Do not give your password to anyone. You should log out when you leave. As a safety precaution, you should also close out of your web browser completely and re-open it before viewing other parts of the Internet.

7. Cookies
We use cookies or similar tracking technologies to recognize your device and provide you with a personalized experience on the Color Matters online learning website. This means information that our website’s server transfers to your computer. Cookies may also be used to customize the learning website content for you as an individual.

If you are using one of the common Internet web browsers, you can set up your browser to either let you know when you receive a cookie or to deny cookie access to your computer. However, cookies are not required for Color Matters online learning use. If your browser is configured not to accept cookies, you will still be able to access an online course and its content.

8. Disclosure
We may disclose your personal information only if we are required by law.

9. Links
When you click on external links within the Color Matters web site or in course material for the on the Color Matters online learning website, or any links in the Color Matters newsletter, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

10. Updates
If this Privacy Policy is updated to reflect changes to operational or legal practices, or for regulatory reasons, we will notify you of the changes by posting the revised policy on this Website or by other means when appropriate.

11. Age of Consent
By using the Color Matters online learning site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence.

12. Termination
If after you change your mind after providing your name, email address, and any other information, you may withdraw your consent for us to contact you by clicking on the unsubscribe footer in any email you receive from us or by using the contact form on the Color Matters web site.

This Privacy Policy applies to the following situations:

If you voluntarily provide your name and email address, such as when you contact us via the Color Matters web site - or if you subscribe to the Color Matters Newsletter , or if you register for one of Color Matters online courses or if you provide your email address as part of your response to Color Matters Global Color survey.

E-courses about color

Tap the power of color in these online courses from Jill Morton, the author of Color Matters.

The Psychology of Color Symbolism

The Psychology of Color Symbolism - online course from Jill Morton Color Matters

Learn how to use color to its fullest potential

"The Psychology of Color Symbolism" gives you the most comprehensive and objective information about color symbolism so that you can confidently send the right color messages in any design project or any area of your life and work. Online learning makes it even easier because you can take the course at your own pace.

Instead of color confusion, you'll be able to use color confidently with the most up-to-date training in the psychology of color symbolism. And it’s taught by a color consultant Jill Morton, whose clients include Fortune 500 companies - and who's also a University professor and the author of 10 books about color.

Learning color has never been easier – and especially so because this is an eCourse. The 16 colorful videos illustrate much more than just reading about a color. You'll visually experience colors as part of the learning process instead of having to imagine it. The worksheets and resources are powerful references for your color projects and the quizzes are a fun way to test your knowledge.

Who is this for:

"The Psychology of Color Symbolism" eCourse is designed for everyone - for all creative people – who are interested in color and want to supercharge their color know-how.

If you're a design professional looking to add some serious science to your color knowledge and an edge on your competition, this is a must-do course for you.

If you love color, you'll love it even more when you finish this course – and your colors may never be the same.

Enroll now and get immediate access to this self-paced online course.

New e-Courses

Two hours from start to finish

sq ColorPsych LB 360
Empower your logo and brand with colors that pack the most power, deliver your message instantly and effectively, boost sales and increase your brand’s recognition. Quick and easy in two hours or less from start to finish: Color Psychology for Logos and Branding

sq ColorHarm LB 360
Create a unique color palette for your logo and brand with dynamic recipes for color harmony in 2 hours time or less. Color Harmony for Logos and Branding is packed with guidelines for designing and applying color palettes to your logo, website & all branding materials.

Other e-Courses

Foolproof Color Formulas for Interior Design

 Foolproof Color Formulas for Interior Design

Expand your knowledge of color, boost your creativity, and supercharge your enthusiasm.

10 things you’ll learn in “Foolproof Color Formulas for Interior Design”:

  • One easy process to plan a layout for a room in minutes instead of hours.
  • Two rules for assessing the arousal effects of color
  • Three keys to attention-getting colors
  • Four fake color theories
  • Five ways that color sub-consciously affects a person’s sensory perceptions
  • Six tips for picking a perfect paint color
  • Seven sources of visual fatigue
  • Eight formulas for color harmony
  • Nine learning exercises and worksheets
  • Ten terms that professional designers use to describe color

 Who is this for?

Interior designers and decorators, architects, color consultant, industry professionals, and all color enthusiasts. If you're a design professional looking to add some serious science to your color knowledge and an edge on your competition, this is a must-do course for you.

"Foolproof Color Formulas for Interior Design” is the first and only online course that delivers the same content as a full semester college or university level course about color for interior design. It couldn't be easier because you can learn at a pace that works for you.

Enroll now and get immediate access.

Color Harmony for Your Home

Color Harmony for Your Home

Let color change your life!

"Color Harmony for Your Home" shows you how to pinpoint your mood boosting colors – and the science behind it. You'll be empowered to put your personality into your home and create a unique and memorable presence.

Instead of having an interior designer telling you what you should do, you can take control of your home and create the mood and the effect that best suit you and your family or any others in your home.

It couldn't be easier! You'll be guided you through a logical sequence of steps for a full makeover of your home or a partial makeover of a room.

You'll learn how to use your color intuition AND blend this intuition with interior design research that’s backed up by science. The course empowers you with the trade secrets that interior designers use. In a few hours you'll have the confidence to have your first project underway.

Who is this for?

"Color Harmony for Your Home" is for all color enthusiasts who want a DIY solution to transforming their home with color. 

Online learning makes it even easier because you can take the course at your own pace.

Enroll now and get immediate access to this self-paced online course.

 Organic Color Symbolism

Organic Color Symbolism

Do you need quick and easy answers for color symbolism?

You'll learn the most universal symbolism of colors and be able to use it to send the right messages. It's designed for everyone - for all creative people - for anyone who wants immediate answers for what any color symbolizes.

 Take at your own pace - or complete the course in less than 2 hours.

 Some details about what the Organic Color Symbolism course delivers:

  • "Organic Color Symbolism" will give you the most basic and powerful formula for determining the symbolism of any color.
  • You'll learn the simple process for analyzing the timeless symbolism of colors.
  • You'll explore the importance of personal feelings about color - and how to use them for the best results.

"Organic Color Symbolism" will pave the way for you to use color confidently for the most powerful effect in any area of your life. 

Enroll now and get immediate access in minutes.

Color Matters Course Catalogue

Contact us.
Let us know about your interests and any questions.

A great resource! An eBook from the author of Color Matters

Color Encyclopedia


Color Matters for Kids

Color Matters has a special section about color for children. Please see the "Fun Color Matters" menu at the left. or click on any of the links below.


The Global Color Survey
What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll find out what 130,000 from all over the world said about color.


Explore The Meanings of Colors

The Meanings of Yellow

PurpleRedYellow - BlueGreen - Pink


color voodoo ebooks




Color/ General

1. Hope and Walch, THE COLOR COMPENDIUM , Van Norstrand Reinhold 1990
This book covers all aspects of color. An excellent starting point.

Color /Aesthetics / Art

1. Itten, Johannes, THE ELEMENTS OF COLOR, Van Norstrand Reinhold
A must for artists. Basic principles as well as interesting psychological and optical information.

2. Albers, Josef , THE INTERACTION OF COLOR , Yale University.
This classic book explains the critical contextual relationships of color. How and why colors change their appearance.

3. Arnheim, Rudolph, ART AND VISUAL PERCEPTION, University of California Press.
The most thorough and academic book about design principles.

4. Morton, J.L., COLOR LOGIC, Colorcom, 2008
A practical, visual guide that takes the guesswork out of color theory. This clear, concise, and fully-illustrated book presents a complete picture of color terminology, harmony, and dynamic color effects. 172 illustrations take you from understanding essential theory to application. Currently being used as a text book for design courses in the US, Canada and Australia.

5. Birren, Faber, Color Perception in Art, 1976

6. Chevreul, M.E.,  Harmony and Contrast of Colors, 1967

7. Goethe, J.W., Theory of Colours, 1971. (First edition published in 1810.)

8. Chris Willard: Reading List

9. Chronological Bibliography on Color Theory
In Spanish and English - A chronological bibliography on color theory, from Plato to 1997. You can perform a search by keywords here.

Color / Interior Environments and Architecture

1. Birren, Faber, LIGHT COLOR AND ENVIRONMENT, Schiffer Publishing , 1988

2. Mahnke, Frank and Mahnke, Rudolf, COLOR AND LIGHT IN MAN-MADE ENVIRONMENTS, Van Norstrand, 1993

3. Swirnoff, Lois, DIMENSIONAL COLOR, Van Norstrand

4. Morton, J.L., Color Voodoo for the Office, Colorcom, 2006
Color effects in the workplace. The same concepts can be applied to any critical task area. Physiological, psychological and optical effects of color plus formulas for harmonious color schemes.


6. Morton, J.L., Color Matters for the Home, Colorcom, 2010

6. Leatrice Eiseman, Colors for Your Every Mood : DISCOVER YOUR TRUE DECORATING COLORS - a basic guide for women

Color and Web Site Design

1. Visibone : Color References: Cards, charts, posters which helps you visualize all color options when laying out a site or composing graphic images.

2. Morton, J.L., Color Logic for Web Site Design, Colorcom, 2009
A practical, visual guide that takes the guesswork out of color theory for web site designers. This clear, concise, and fully-illustrated book presents a complete picture of color terminology, harmony, and dynamic color effects. 223 illustrations take you from understanding essential theory to specific web design applications

encyclopedia web color design

Color / Science / Physics

1. Falk,Brill ,and Stork, SEEING THE LIGHT, Optics in Nature, Photography, Color, Vision and Holography , John Wiley and Sons, 1986
An excellent technical source for the physics of light.

2. Color Research and Application
reports on the science, technology, and application of color in business, art, design, education, and industry.

3. MED-LINE searches
Search for chromotherapy, photobiology and color

Color / Philosophy

1.Westphal, Jonathan, COLOUR, A Philosophical Introduction , Basil Blackwell, 1991

Color / Psychology and Symbolism

1.Sharpe, Deborah, THE PSYCHOLOGY OF COLOR AND DESIGN , Nelson Hall Inc. 1982
An excellent scientific analysis of critical psychological color effects.

2. Morton, J.L., A Guide to Color Symbolism, Colorcom, 2008.
Confidently choose the right color to support your message with this visual guide to color symbolism. Each of the 100 + large color swatches are defined by specific symbolic associations and RGB/HEX formulas.

3. Morton, J.L.,Colors that Sell - Tried & Tested Color Schemes, Colorcom 2008

4. Morton, J.L., Global Color: Clues and Taboos, Colorcom 2008

Illustrates how to choose the right colors for international designs

6. Hartman, THE COLOR CODE

7. Gage, John, COLOR AND CULTURE, 1993.

8. Gage, John, COLOR AND MEANING, 1999

colvoo language



Color Research and Application
reports on the science, technology, and application of color in business, art, design, education, and industry.

National Center for Biotechnology Information
hosts a database from National Library of Medicine and the National Institutes of Health (Search PubMed)

A commercial site, which allows you to access PSYCLIT (or PSYCINFO as it is now called). Some fees may apply. For example a search for "color" will bring up research about color... for example: "Different shades of perception."

Hanover Psychologly Department
Search for Electronic Journals and Periodicals

Exploratorium - a great resource

Modern color models
Munsell. CIE lab and others

Electromagnetic Spectrum


Lilac Chaser (***A must see ***)
Amazing optical illusions.

Vision Science
Great resource

Handprint: Color Vision
Light and the eye, color making attributes, forms of color

Color Design and Web Design Information

Color Harmony  - Canva's Color Wheel
Interactive color wheel that lets you find color combinations that work well together.

Universal Color Language, Level 3
The best reference for "Universal Color Terms"

Interactive Color Wheel
Experiment with saturation, intensity, hue, and luma

Color Codes
Color codes from a variety of sources (RGBHEX, HSL, CMYK)

The Color Spot at HTML Station
A collection of pages about color definitions used in HTML attributes and Cascading Style Sheets.

Display Your Creativity: Become A Graphic Designer

Color and Design Organizations

The Inter-Society Color Council is the principal professional society on the field of color in the United States, encompassing the arts, sciences and industry

ad chroma
International organization for color communication, research and eductation ((francais & english)

A not-for-profit organization incorporated in 1996. Our mission: to bring together volunteer communities who transform public spaces by combining color with collaboration. We specialize at re-imagining spaces used by inner city youth.

AIA The American Institute of Architects

ASID The American Society of Interior Designers

CAUS - Color Association of the United States


Pigments, watercolor, brushes and much more

Color Consultants and Artists

color consultation for branding and marketing

Tap the power of color with professional advice from the experts at Colorcom

Designing Living & Learning Environments for the Young
Design for children from the award-winning design journalist, RO LOGRIPPO

Resources for the creative professional

World Wide Art Resources
Gateway to arts information and culture on the Internet



For children and the young at heart

Bubbles in Your Eyes!

Color and Health and Beauty

Colors for your wardrobe
Free online color makeover.

Light & Alternative Color Therapy

International LIght Association
Porfessionals who are dedicated to using color and light to advance health and well being


Color and Astrology

General Information

Colour Order Systems in Art and Science
(English, Francais, Deutsch) - Do you know Isaac Newton’s Theory of Colour? Or maybe Goethe’s? This site includes a total of 59 easy-to-understand, richly illustrated colour theories from Antiquity to modern times. Also, an excellent analysis of color and cultures (Islamic, Chinese, Hebrew).


Open the door to color with ebooks from Color Matters

Subscribe to the free Color Matters Newsletter

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2022, J.L.Morton, All rights reserved

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