Welcome to Color Matters

    Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

    As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

    The Global Color  Survey

    What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world. 

    NEWPsychology of Color Symbolism - an online course from Color Matters

    Learn how to use color to its fullest potential. If you love color, you’ll love it even more when you finish this course – and your colors may never be the same.

    Learning color has never been easier!  Take it at your own pace. 16 videos and dozens of downloadable resources from Jill Morton, the author of Color Matters. You'll learn the fundamental messages and meanings of colors - and much more - in The Psychology of Color Symbolism.

    New! Check out the latest offerings from the author of Color Matters:

    Color Encycolpedia

    New Blog Post

    green frog in green pool

    It's not easy being lurid green

    When does green change it's eco-friendly meanings?

    News Release
    jill morton colorcom matters

    Color My World
    An interview with Jill Morton, author of Color Matters

    oops wrong color

    New Articles 


    Color Branding: Yahoo and Google
    People see color before they absorb anything else.

    Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding


    Does John Deere own green? Does Barbie own pink? What are the legal rights to colors?

    Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights  



    Explore the Meanings of Colors

    Is red the most extreme & powerful color on earth? How can yellow be the color of both happiness and caution today? Supposing the color blue was removed from the world, specifically the sea and sky ... what color would fill the void? Discover the unique meanings of colors.


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    Color Psychology in Medicine 
     An article by Jill Morton (Color Matters) at the Munsell website

    Video - Color Matters in Pakistan
    Color Matters Professor Jill Morton teaches color in Pakistan - February  2013. See how colorful these students are.

    Color Matters Workshops in Pakistan
    The symbolism of purple



    Color Matters eBook - Get a copy of this web site to use at your convenience.

    Color Matters is a registered trademark of J.L. Morton.
    Graphics and Text: Copyright (c) 1995-2016, J.L.Morton, All rights reserved


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