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A Color that's Worth $80,000,000   Keep up with color news   Color Matters Blog 2010

Color Matters in Pakistan! Tune into the global love of color. Dare to read Letters to America Plus Color Workshops & WOW Color Survey

Is Black a Color? Is White a Color? Answers to one of the most hotly debated topic about color.

Are You Color Blind? Find out more! Color Vision for Mice A gene can give animals new color vision.

Color Matters for Kids Why Are School Buses Yellow? How Animals See Color ... and more fun topics!

News! The 5 Biggest Color Mistakes in the Home Trends: Curious Yellow Color Police, Factoids, Tales

Global Color Survey Does red make you happy? Tell us!

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.

When used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.

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Explore : The concept of color can be approached from several disciplines: physiology, psychology, philosophy, and art. See the "How Color Affects Us" pages for an exploration of color. You may also want to use the powerful Search engine .... just use the link at the top right column of this page.

Interact: The Color Matters web site also gives you the opportunity to speakup about color. Visit the Bulletin Board and take the Global Color Survey. After you take the survey you'll get the global results.

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