Welcome to Color Matters

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

NEW!

What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world.

New Blog Post: Color Crimes - Red Gets Busted

Public outrage over bug juice red at Starbucks and the truth about fake red farmed salmon. Get the facts about why and how the color red can be deceptive in our food.

New: Explore the Meanings of Colors

Is red the most extreme & powerful color on earth? How can yellow be the color of both happiness and caution today? Supposing the color blue was removed from the world, specifically the sea and sky ... what color would fill the void? Discover the unique meanings of colors.

NEW!

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