Welcome to Color Matters

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

The Global Color  Survey

What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world. 


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What Is the Color of Insanity?
 It's complicated — but here are some things to ponder.

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Color Psychology in Medicine 
 An article by Jill Morton (Color Matters) at the Munsell website


Color Branding: Yahoo and Google
People see color before they absorb anything else.

Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding


Does John Deere own green? Does Barbie own pink? What are the legal rights to colors?

Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights


 Historical Color Matters - Architecture

The colors of buildings provide unique insights into the culture and the materials available at that time in history. Here's an example of it: Historical Color Matters



Explore the Meanings of Colors

Is red the most extreme & powerful color on earth? How can yellow be the color of both happiness and caution today? Supposing the color blue was removed from the world, specifically the sea and sky ... what color would fill the void? Discover the unique meanings of colors.

Video - Color Matters in Pakistan
Color Matters Professor Jill Morton teaches color in Pakistan - February  2013. See how colorful these students are.

Color Matters Workshops in Pakistan
The symbolism of purple


At the Color Matters Blog
Shoes and Hues
Louboutin's red-soled shoes and Nike's neon yellow-green Volt are making history.  Proof that color is a brand's DNA.



Color Matters on Pinterest
See what the author of Color Matters is pinning.

Color Matters eBook - Get a copy of this web site to use at your convenience.

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2015, J.L.Morton, All rights reserved


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