Welcome to Color Matters
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!
What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world.
Learn how to use color to its fullest potential. If you love color, you’ll love it even more when you finish this course – and your colors may never be the same.
Learning color has never been easier! Take it at your own pace. 16 videos and dozens of downloadable resources from Jill Morton, the author of Color Matters. You'll learn the fundamental messages and meanings of colors - and much more - in The Psychology of Color Symbolism.
New! Check out the latest offerings from the author of Color Matters:
THREE NEW ARTICLES ABOUT COLOR MATTERS
What Is the Color of Insanity?
It's complicated — but here are some things to ponder
Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding
Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights
The colors of buildings provide unique insights into the culture and the materials available at that time in history. Here's an example of it: Historical Color Matters
Is red the most extreme & powerful color on earth? How can yellow be the color of both happiness and caution today? Supposing the color blue was removed from the world, specifically the sea and sky ... what color would fill the void? Discover the unique meanings of colors.
Color Psychology in Medicine
An article by Jill Morton (Color Matters) at the Munsell website
Video - Color Matters in Pakistan
Color Matters Professor Jill Morton teaches color in Pakistan - February 2013. See how colorful these students are.
At the Color Matters Blog
Shoes and Hues
Louboutin's red-soled shoes and Nike's neon yellow-green Volt are making history. Proof that color is a brand's DNA.