Welcome to Color Matters
Happy New Year!
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!
NEW! 
What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world.
New Blog Post: Is color the key to weight loss?
Can colors curb your appetite and help you lose weight? Could the color of a plate be a key to weight loss? A recent study says, “Yes.” Find out how you can use this for holiday dining. Plus 3 tips from Color Matters.
New at Color Matters: The Meanings of Colors
Find out why red packs such power and why purple has such a bad history. Explore the symbolism of red, yellow, blue, green, orange, and purple.
Explore the new menu at the top of the new Color Matters site.
The concept of color can be approached from several areas: symbolism/psychology, design, physiology (the body and vision), and science. The menus at the top include links to articles about each area.
Explore the new menus and tools at the left
Search Engine is at the top left
Fun Color Matters includes articles for the young and the young at heart. Have some fun with color with these topics.
Color Connections are areas to interact with color dynamically! Check out these areas:
Forums are under "Social Connections":
Join any or all of the forums and give us your opinion on something or colorful - or ask a question.
Blog: You can also link to the latest blog
The Global Color Survey will be back soon.
The transformation of the Color Matters web site was made possible by Kevin Morrison, NW Interactive Designs. We can't thank him enough for all that he has done - and is currently doing - to make this site as powerful and functional as it can possibly be.
eBooks by the author of Color Matters
