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Who is Color Matters

Color Professor Jill Morton welcomes you to the world of color.

Jill Morton

A brief bio

Hello everyone, I’m Jill – the author of Color Matters website.

Some describe me as a color professor and others as a color psychologist. In short, I’ve been answering the call of color – in whatever way it arises – for the past 25 years.

As for color, it’s always doing something. It’s the skin of the world. It knows no borders and speaks all languages.

Now, I share my color knowledge with you – and the Color Matters web site is a continuation of my teaching and my passion for color.

I also teach online courses to help you increase your expertise, super charge your creativity, and give you the confidence for any colorful task. I hope you’ll check out the courses at Color Matters Online Learning, the downloadable eBooks I’ve published at Color Voodoo, and Colorcom for color consultation.

My favorite quote: "I never met a color I didn't like." But I admit I have.

(If you’re wondering how I wound up in the world of color, see “How I Became a Color Consultant")

Learn more: Color My World - an interview with Jill.

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Keep up with what's happening in the world of color. Subscribe to the Color Matters newsletter and follow Jill at Color Matters on Facebook.

About Jill ... from another color consultant

I think of Jill as one of the pioneers who put good, credible color information and insights out there on the www. I read it and I believe, I feel, that her color knowledge and expertise is coming from an authentic place. Experience and study has always reached thru from her site, and now her blog, and got my attention - and respect.

Jill was one of the first.  Bona fide color experts are hard to come by – there are so many poseurs.  It’s a critical time for color.


Jill holds a Masters Degree in Design and has served as adjunct faculty at several universities. As founder of Colorcom, she brings the highest level of technical and professional knowledge about color to a wide range of projects. Psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends are the critical factors she addresses in prescribing successful solutions for her global clients.

Morton is the author of the Color Voodoo series of books about color theory and is also the author and illustrator of the award-winning web site, Color Matters - a leading source for information about color on the web today. She continues to teach 6 courses online at Color Matters Online Learning.

As director of the International Color Research Institute, she manages the Global Color Database, a one-of-a-kind compilation of information about color preferences and associations gathered from over 200,000 people worldwide, since 1997.


Color Consultation

Colors for printer equipment

Capsule colors -"Extra Strength Rapid Release" Gel

Dow Chemical
Product color design (electronic inks): Aveso

Panel of Color Experts - "Color Sense"

Nokia Mobile Phones - Tampere, Finland
User -interface color design for the 9210 Communicator

Eastman Kodak
Color consultation

For more information, see Portfolio.

Interior Design & Architecture

The Historical Restoration of Ewa Plantation Villages, Hawaii
(See Historical Color Matters)

Koko Isle Condominium Community


M.F.A. (Masters of Fine Arts) - University of Hawaii

Undergraduate Degrees: Mary Baldwin College and University of California, Santa Barbara


Interviews about color matters are thought provoking. Here's a partial list of some recent publications that quote me or portions of this web site.

The Art Institute Magazine
Color Theory Influences Design

Inc. Magazine
"How to Choose the Right Colors for Your Brand"

USA Today – December 8, 2008
More holiday shoppers are buying gifts based on color

The New York Times, "Angling for the Edge in Tennis? Wear Red" Style E9

The Washington Post, "Orange Redeemed"

For more information, go to the Pressroom.


Online Learning

Color Matters Online Learning 
Learn the language of color online at your own pace.

Seminars & Keynotes

Recent Keynotes and Seminars (on site)

Color Academy for Xerox (Vienna, Austria and Zurich, Switzerland)

"Colour Everywhere" - for A.F. Smith, Bermuda

Seminar topics:  Color Psychology, Color and Marketing, Color Design Theory, Color Symbolism, or any color-related topic for target industries. For more information, see Portfolio of Seminars & Keynotes.


Color Voodoo
11 eBooks about Color. See the entire collection -  Color Design eBooks

White Papers
"The Multi-Dimensional Effects of Color on the World Wide Web" (by Jill Morton) was presented at the Congress of the International Color Association, Rochester 2001


Color Matters & Art
A portfolio of  artwork


ISCC (Inter-Society Color Council)
AIC Study Group on Environmental Design


Photographing exotic Hawaiian flowers and fruits (like the pitahaya)

Wish List (things I hope to do someday):
Learn to surf
See the Northern Lights

Favorite Quote:
Now faith is being sure of what we hope for and certain of what we do not see" (Heb. 11:1)

Follow Jill on Twitter

Follow Me on Pinterest


Color speak louder than words. Make your colors matter. Online courses from Color Matters
Learn online from Jill Morton

Color Consultation for Branding & Marketing


Subscribe to the free Color Matters Newsletter

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2024, J.L.Morton, All rights reserved

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