Color Around the World

The author of Color Matters visits and photographs the colors of Pakistan, Finland , Connecticut,  New York, her home state, Hawaii and many more places.

Access all of the "Color Travels" pages in the Color Connections Menu on the left 
or by clicking on any of the links to some of the pages below.

 

Color Professor Jill Morton welcomes you to the world of color.

A brief bio

Hello everyone, I’m Jill – the author of Color Matters website.

Some describe me as a color professor and others as a color psychologist. In short, I’ve been answering the call of color – in whatever way it arises – for the past 25 years.

As for color, it’s always doing something. It’s the skin of the world. It knows no borders and speaks all languages.

Now, I share my color knowledge with you – and the Color Matters web site is a continuation of my teaching and my passion for color.

I also teach online courses to help you increase your expertise, super charge your creativity, and give you the confidence for any colorful task. I hope you’ll check out the courses at Color Matters Online Learning, the downloadable eBooks I’ve published at Color Voodoo, and Colorcom for color consultation.

My favorite quote: "I never met a color I didn't like." But I admit I have.

(If you’re wondering how I wound up in the world of color, see “How I Became a Color Consultant")

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Learn more: Color My World - an interview with Jill.

Keep up with what's happening in the world of color. Subscribe to the Color Matters newsletter and follow Jill at Color Matters on Facebook.

About Jill ... from another color consultant I think of Jill as one of the pioneers who put good, credible color information and insights out there on the www. I read it and I believe, I feel, that her color knowledge and expertise is coming from an authentic place. Experience and study has always reached thru from her site, and now her blog, and got my attention - and respect. Jill was one of the first.  Bona fide color experts are hard to come by – there are so many poseurs.  It’s a critical time for color.

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A FORMAL BIO

Jill holds a Masters Degree in Design and has served as adjunct faculty at several universities. As founder of Colorcom, she brings the highest level of technical and professional knowledge about color to a wide range of projects. Psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends are the critical factors she addresses in prescribing successful solutions for her global clients.

Morton is the author of the Color Voodoo series of books about color theory and is also the author and illustrator of the award-winning web site, Color Matters - a leading source for information about color on the web today. She continues to teach 6 courses online at Color Matters Online Learning.

As director of the International Color Research Institute, she manages the Global Color Database, a one-of-a-kind compilation of information about color preferences and associations gathered from over 200,000 people worldwide, since 1997.

SAMPLES OF JILL's PROJECTS:

Color Consultation

Xerox
Colors for printer equipment

Tylenol
Capsule colors -"Extra Strength Rapid Release" Gel

Dow Chemical
Product color design (electronic inks): Aveso

Xerox
Panel of Color Experts - "Color Sense"

Nokia Mobile Phones - Tampere, Finland
User -interface color design for the 9210 Communicator

Eastman Kodak
Color consultation

For more information, see Portfolio.
 

Interior Design & Architecture

The Historical Restoration of Ewa Plantation Villages, Hawaii
(See Historical Color Matters)

Koko Isle Condominium Community
 

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EDUCATIONAL BACKGROUND:

M.F.A. (Masters of Fine Arts) - University of Hawaii

Undergraduate Degrees: Mary Baldwin College and University of California, Santa Barbara
 

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SAMPLES OF MEDIA EXPOSURE

Interviews about color matters are thought provoking. Here's a partial list of some recent publications that quote me or portions of this web site.
 

The Art Institute Magazine
Color Theory Influences Design

Inc. Magazine
"How to Choose the Right Colors for Your Brand"

USA Today – December 8, 2008
“More holiday shoppers are buying gifts based on color”

The New York Times, "Angling for the Edge in Tennis? Wear Red" Style E9

The Washington Post, "Orange Redeemed"
 

For more information, go to the Pressroom.
 

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ONLINE LEARNING AND IN-HOUSE SEMINARS / KEYNOTES

Online Learning

Color Matters Online Learning 
Learn the language of color online at your own pace.

Seminars & Keynotes

Recent Keynotes and Seminars (on site)

Color Academy for Xerox (Vienna, Austria and Zurich, Switzerland)

"Colour Everywhere" - for A.F. Smith, Bermuda

Seminar topics:  Color Psychology, Color and Marketing, Color Design Theory, Color Symbolism, or any color-related topic for target industries. For more information, see Portfolio of Seminars & Keynotes.

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WRITING & ART

Color Voodoo
11 eBooks about Color. See the entire collection -  Color Design eBooks

White Papers
"The Multi-Dimensional Effects of Color on the World Wide Web" (by Jill Morton) was presented at the Congress of the International Color Association, Rochester 2001

PAINTING & PHOTOGRAPHY

Color Matters & Art
A portfolio of  artwork
 

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AFFILIATIONS

ISCC (Inter-Society Color Council)
AIC Study Group on Environmental Design

ETCETERA.

Hobby:
Photographing exotic Hawaiian flowers and fruits (like the pitahaya)

Wish List (things I hope to do someday):
Learn to surf
See the Northern Lights

Favorite Quote:
Now faith is being sure of what we hope for and certain of what we do not see" (Heb. 11:1)

 
Follow Jill on Twitter

 

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Learn online from Jill Morton

 

 

Colorcom is a color consultation agency headed by Jill Morton, the author of the Color Matters web site.

Marketing research indicates that over 80% of visual information is related to color. In other words, color conveys information. It identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words - and the wrong color can be a costly mistake.

Colorcom's staff are experts in color psychology and brand identity. Color consultation is available in a wide range of areas: products, packaging, logos, corporate image, web and user interface design, architecture, and interior design. Their projects are as diverse as our clients—and their fees are affordable.

They also bring color directly to you with their seminars, keynote speeches, workshops, and publications.
 

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Colorcom works with the most up-to-date and the most scientific data about color. Because color is  such a subliminally persuasive force, several approaches are used to determine the most successful colors for any project .

1.  Colorcom pinpoints the colors that convey your message based on color psychology. Furthermore, this can also be based on the demographics of the people you want to reach. 

2. Colorcom develops harmonious and innovative color combinations -  colors that work in sync with each other as well as color combinations that are so unusual that they create that "wow" factor.

3. The visual effects of the colors is also a focus. As a scientific component of vision, color immediately affects the mechanisms of the human eye. Some colors pop out, others recede.

 Explore the possibilities at the Colorcom web site.

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New!
An online course from color psychologist and branding expert Jill Morton.

The most comprehensive and objective online course about color symbolism

 

Color Matters Artwork by Jill Morton

Please visit a full portfolio of paintings and photographs at Colorcom.
 

Any image that serves as vehicle for color is at the heart of my paintings and photographs.
Some images are abstract; others realistic.