Color Matters Blog

Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
MAR
30

A Color that’s Worth $80,000,000

If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.
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127720 Hits
FEB
12

There’s More Than Love at the Heart of Red

red-fuchsia

"Monkey Butt Red" and "Flaming Fuchsia" made the news recently - at least in the automotive industry. These are the names of colors created by Toyota and Dodge for the debut of their elite sports cars. Consider the possibility that these colors and their names were intended to generate a lot of press.

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  38607 Hits
38607 Hits
JUL
27

Color Infringement: Microsoft vs. Google

Chrome vs Windows color logo

Lawyers for Microsoft, Inc. have filed a lawsuit against Google, claiming the company's new Chrome OS color scheme infringes on the Windows logo color scheme.

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  73587 Hits
73587 Hits

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