If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.
"Monkey Butt Red" and "Flaming Fuchsia" made the news recently - at least in the automotive industry. These are the names of colors created by Toyota and Dodge for the debut of their elite sports cars. Consider the possibility that these colors and their names were intended to generate a lot of press.
Lawyers for Microsoft, Inc. have filed a lawsuit against Google, claiming the company's new Chrome OS color scheme infringes on the Windows logo color scheme.