Color Matters Blog

Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
JAN
25

Designers that changed everything - and why color matters

Here’s a look at four successful designs, the artists who created them, and why color matters. I hope it inspires everyone whether you’re an amateur, pro, or just love to dabble.


Gmail logo mess fixed by amateur

gmail icon fix
When it was introduced in October, Gmail’s new logo looked off. The colors looked choppy. Now, thanks to an Evan Blass, an amateur designer, the logo was rebuilt. The new Gmail logo creates an illusion that the colors are overlapping – so blue and yellow make green, and yellow and red make orange. It makes more sense and it’s evidence of the importance of consistency in designing with color.

Covid designer

gmail icon fix
One image defines Covid-19 more than any other. There’s a lot to learn about scientific illustration and color when we look closely at the design and the designer behind the covid image.

Two medical illustrators at the Centers for Disease Control and Prevention (CDC) were assigned the task of creating something dramatic that would catch the public’s attention, a health emergency alert that would pop out of the page. In one weeks time. Designer Alissa Eckert explains that getting the colors to work correctly with the textures took much trial and error. In the end, they resulted in colors that relate to the public health warning aspect.

Her background is inspiring for all of you who are drawn to design: In her fourth year of college as a biology major, she was planning on going to veterinary school. She had taken art classes on the side but had never intended on doing it professionally, until she found out about medical illustration. She found a program at the University of Georgia and ended up at the CDC.

Continue reading
  925 Hits
925 Hits
OCT
18

The Colors of the Year 2020

The breaking news about all the "Colors of the Year 2020".

"First Light" – Benjamin Moore

COTY Benjamin Moore First Light

“First Light” (2102-70) is Benjamin Moore's "Color of the Year 2020". It’s a soft airy hue – not too sweet. The brand describes it as “a backdrop for a bright new decade”. Worth noting is that pink has become more of a mainstream color thanks to Millennial Pink. In this case, you might consider “First Light” as the new white. It’s blooming with potential!


"Naval" – Sherwin Williams

COTY Sherwin Williams Naval

"Naval" (SW 6244) is Sherwin Williams’ "Color of the Year 2020". It brings navy blue into a new era. The company describes it as a deep shade that “fuses the striking and bold opulence of Art Deco with the awe‐inspiring power of nature”. Naval was designed to do just that, inspiring a sense of "restfulness and tranquility" in one's home, according to a press release.


"Back to Nature" – Behr

COTY BEHR Back to Nature

Behr released “Back to Nature” as its "Color of the Year 2020" in mid- August. It’s a meadow-inspired light green hue that the brand describes as "calm, gracious, and balanced, and a way to bring the outside in.” Look closely at this complex color. It’s a very subdued olive green. Murky and peaceful.

Continue reading
  9893 Hits
9893 Hits
NOV
27

Push the color red as far as it can go?

Chris Chou Mandala

One of my unfulfilled dreams as a colorist has been to pack as many colors as possible into a painting that breaks the barrier of “it’s too pretty to be considered as serious art.”

When I was working on my M.F.A., the "anti-aesthetic" ruled. The art that was sanctioned by the intelligentsia was far from lovely. Matisse’s famous philosophy - that a painting should be like a comfortable armchair - was taboo. There was no going back to the luxurious color harmonies of Matisse and Monet in the French impressionist era or the lush abstractions of deKooning or Rothko in the mid-twentieth century.

Continue reading
  22140 Hits
22140 Hits

Subscribe to the free Color Matters Newsletter

Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2021, J.L.Morton, All rights reserved

copyscape seal blue 120x100