Color Matters Blog

Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
OCT
18

The Colors of the Year 2020

The breaking news about all the "Colors of the Year 2020".

"First Light" – Benjamin Moore

COTY Benjamin Moore First Light

“First Light” (2102-70) is Benjamin Moore's "Color of the Year 2020". It’s a soft airy hue – not too sweet. The brand describes it as “a backdrop for a bright new decade”. Worth noting is that pink has become more of a mainstream color thanks to Millennial Pink. In this case, you might consider “First Light” as the new white. It’s blooming with potential!


"Naval" – Sherwin Williams

COTY Sherwin Williams Naval

"Naval" (SW 6244) is Sherwin Williams’ "Color of the Year 2020". It brings navy blue into a new era. The company describes it as a deep shade that “fuses the striking and bold opulence of Art Deco with the awe‐inspiring power of nature”. Naval was designed to do just that, inspiring a sense of "restfulness and tranquility" in one's home, according to a press release.


"Back to Nature" – Behr

COTY BEHR Back to Nature

Behr released “Back to Nature” as its "Color of the Year 2020" in mid- August. It’s a meadow-inspired light green hue that the brand describes as "calm, gracious, and balanced, and a way to bring the outside in.” Look closely at this complex color. It’s a very subdued olive green. Murky and peaceful.

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OCT
18

Test your color imagination

Have some fun and test your imagination.

Assume that each of these two colors will be “The Color of the Year”. The challenge is to reinvent the color by giving it an evocative new name. You might even consider giving it a name that embodies a sense of calm.

#1 A light pink

pink paint

The first color is a very light pink. Delicate and sheer. It’s floral like the palest pink roses; it’s sweet like the frosting on cupcakes, comforting like a stuffed bunny from childhood, and as feminine as ballet shoes.

4 pink things

If you had to reinvent this pink with a name that would get rid of all these associations – and have mass appeal – what would you name it?

Consider this: Some paint brands have named this tender hue “Pink Ground” or “Calamine” (Farrow & Ball), an almost identical color “Almost Pink” (Glidden), “Paris Pink (Portola Paints), “Pink Bliss” (Benjamin Moore), “Pink Elephant" (Behr), and coincidentally “Elephant Pink” (Benjamin Moore).

Pause for a moment. Use your imagination! It’s your turn to name it.


 Conclusion: Benjamin Moore has named this light pink “First light” - and it's "The Color of the Year 2020".

Pink First Light

If ever there were a way for pink to shed its sweet, floral, and child-like associations, this does it. On the other hand, what is the color of first light? If you google it you’ll find images like the one below: In any event, it’s all in the name and this one is genius.

Here’s how it looks in the context of nature:

First light in nature


 #2 - A subtle green

green paint

This is a tricky one. It’s a very subdued light green. Sage? Or perhaps the color of a cooked artichoke or a murky swamp? It’s definitely earthy.

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1575 Hits
MAY
30

The Most Expensive Color in the World

Google "the most expensive color in the world" and you’ll get a lot of information about diamonds. For example, a blue diamond that sold for $32 million and that red diamonds are the rarest and most expensive.

Google "the most expensive pigment" and you’ll find that Lapis Lazuli is believed to be the most expensive pigment ever created. It was pricier than its weight in gold.

lapis lazuli
From the essay, "Blue," in Alexander Theroux's "The Primary Colors" -
Blue was always the most expensive pigment for painters, first of all, for supernatural beauty, perfection, and glory. The goldlike flecks of pyrite crystals in lapis lazuli have often been compared to stars in the sky.

Google “the most expensive paint in the world” and you’ll get a lot of information about paintings such as Da Vinci’s Salvator Mundi that sold for $450 million. You might even see an ad for marine bottom paint that sells for over $1000 for a 3-gallon can.
YlnMn blue

There's also YinMn Blue - a brilliant blue that was accidentally discovered 10 years ago. Unfortunately it appears that many paint manufacturers – such as Shepherd –are interested in the pigment and will be bringing paints to market after commercialization.

And that brings us back to this question about colors that you can buy today:

The most expensive paint color?

Farrow and Ball paint

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7121 Hits
JAN
26

Color Trends for 2018

trend blog banner crystal ball

"Color trends for 2018" is a challenging topic because there are trends that emerge from mass culture - and are frequently fed by media - and there are the "Color of the Year” proclamations that arise from the big business of trend forecasting.  In the first case, there’s no time limit; in the latter, it’s specific to the year. Above all else, trends get us to look at color in a new way.

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13657 Hits
FEB
23

Something New to Pink About?

Pink has been all over the news recently. Some of it is powerful and inspiring but the same old dirty little lies about pink continue to be spread. We begin with color news you can’t use:

Liar Liar – The Color Wheel Is on Fire
(The same old nasty alternative facts about pink)
Cool Down Pink

pink jail

The article states: "Are you quick-tempered? Have bouts of aggression? The reason could be lack of pink in your environment! According to psychologist Daniela Spath a certain shade of pink calms the nerves, including in aggressive prisoners."

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AUG
15

It’s not easy being lurid green

lurid green

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8738 Hits
MAY
08

The Color of Insanity

insanity color blog

Typically people ask about the color of happiness, power, and other positive attributes. When a former student asked about the color of insanity, it deserved an answer. Here are a few things to ponder:

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Copyright

© Jill Morton

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SEP
12

Shoes and Hues

Red sole Louboutin shoes & neon yellow-green Nike Volt shoes

The power of the color of shoes made the news recently – and it left a historic mark on women's fashion and athletic gear.

Christian Louboutin just won trademark protection for its women's shoes with red soles while an appeals court also ruled the company can't trademark a design that is simply all red. In other words, they have exclusive rights to use the color red on the inner soles of their high-heeled shoes. It's like Tiffany's blue box and Cadbury's purple packaging — the red sole has been an iconic signature for these designer shoes for 20 years and they have the legal rights to it. Source

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173778 Hits
AUG
01

Pink: The Color of Shock and Awe - Olympics 2012

Olympics 2012 Pink ticket
A Guide to Color Symbolism from the author of Color Matters

How daring! The official color of the 2012 Olympics is pink. Maybe we can finally see beyond the stereotype and consider the many personalities of this compassionate color.

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197184 Hits
APR
23

Color Criminals - Red Gets Busted

starbucks bug juice red - cochineal
Wild salmon and farm raised salmon with colorants


Bug juice “red” made the news when it was exposed as Starbuck’s food coloring used in strawberry frapuccinos. After a public outcry – even from non-vegetarians – Starbucks announced it has stopped using it.

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134585 Hits
FEB
09

At the Heart of Valentines Day

Heart Attaq painting by Jill Morton
Heart shaped Coin, Cyrene 600 BC

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66241 Hits
DEC
06

Is color the key to weight loss?

Color contrasts of food and plates
Color plates experiment - Servings in ounces
The worst plate colors for different kinds of food
Blue plates curb appetite
Garish color can curb appetite
Color Consultation for Marketing & Branding in the Food Industry

Can colors curb your appetite and help you lose weight? Maybe. Could the color of a plate be a key to weight loss? A recent study says, “Yes.”

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261128 Hits
NOV
08

Addicted to Color

Addictions - Candy, Exercise, Color

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133860 Hits
OCT
25

The Colors of Fright! Black, Orange, and White

The colors of fright

We can be green with envy, turn purple with rage, see red, and feel blue.  But what about fright? What’s the color of fear? And for that matter, what about the colors of Halloween?

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