Color Matters Blog

Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
MAY
30

The Most Expensive Color in the World

Google "the most expensive color in the world" and you’ll get a lot of information about diamonds. For example, a blue diamond that sold for $32 million and that red diamonds are the rarest and most expensive.

Google "the most expensive pigment" and you’ll find that Lapis Lazuli is believed to be the most expensive pigment ever created. It was pricier than its weight in gold.

lapis lazuli
From the essay, "Blue," in Alexander Theroux's "The Primary Colors" -
Blue was always the most expensive pigment for painters, first of all, for supernatural beauty, perfection, and glory. The goldlike flecks of pyrite crystals in lapis lazuli have often been compared to stars in the sky.

Google “the most expensive paint in the world” and you’ll get a lot of information about paintings such as Da Vinci’s Salvator Mundi that sold for $450 million. You might even see an ad for marine bottom paint that sells for over $1000 for a 3-gallon can.
YlnMn blue

There's also YinMn Blue - a brilliant blue that was accidentally discovered 10 years ago. Unfortunately it appears that many paint manufacturers – such as Shepherd –are interested in the pigment and will be bringing paints to market after commercialization.

And that brings us back to this question about colors that you can buy today:

The most expensive paint color?

Farrow and Ball paint

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1781 Hits
JAN
26

Color Trends for 2018

trend blog banner crystal ball

"Color trends for 2018" is a challenging topic because there are trends that emerge from mass culture - and are frequently fed by media - and there are the "Color of the Year” proclamations that arise from the big business of trend forecasting.  In the first case, there’s no time limit; in the latter, it’s specific to the year. Above all else, trends get us to look at color in a new way.

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  12199 Hits
12199 Hits
FEB
23

Something New to Pink About?

Pink has been all over the news recently. Some of it is powerful and inspiring but the same old dirty little lies about pink continue to be spread. We begin with color news you can’t use:

Liar Liar – The Color Wheel Is on Fire
(The same old nasty alternative facts about pink)
Cool Down Pink

pink jail

The article states: "Are you quick-tempered? Have bouts of aggression? The reason could be lack of pink in your environment! According to psychologist Daniela Spath a certain shade of pink calms the nerves, including in aggressive prisoners."

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11795 Hits
AUG
15

It’s not easy being lurid green

lurid green

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  8230 Hits
8230 Hits
MAY
08

The Color of Insanity

insanity color blog

Typically people ask about the color of happiness, power, and other positive attributes. When a former student asked about the color of insanity, it deserved an answer. Here are a few things to ponder:

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Copyright

© Jill Morton

56331 Hits
SEP
12

Shoes and Hues

Red sole Louboutin shoes & neon yellow-green Nike Volt shoes

The power of the color of shoes made the news recently – and it left a historic mark on women's fashion and athletic gear.

Christian Louboutin just won trademark protection for its women's shoes with red soles while an appeals court also ruled the company can't trademark a design that is simply all red. In other words, they have exclusive rights to use the color red on the inner soles of their high-heeled shoes. It's like Tiffany's blue box and Cadbury's purple packaging — the red sole has been an iconic signature for these designer shoes for 20 years and they have the legal rights to it. Source

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  173391 Hits
173391 Hits
AUG
01

Pink: The Color of Shock and Awe - Olympics 2012

Olympics 2012 Pink ticket
A Guide to Color Symbolism from the author of Color Matters

How daring! The official color of the 2012 Olympics is pink. Maybe we can finally see beyond the stereotype and consider the many personalities of this compassionate color.

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  197095 Hits
197095 Hits
APR
23

Color Criminals - Red Gets Busted

starbucks bug juice red - cochineal
Wild salmon and farm raised salmon with colorants


Bug juice “red” made the news when it was exposed as Starbuck’s food coloring used in strawberry frapuccinos. After a public outcry – even from non-vegetarians – Starbucks announced it has stopped using it.

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  134166 Hits
134166 Hits
FEB
09

At the Heart of Valentines Day

Heart Attaq painting by Jill Morton
Heart shaped Coin, Cyrene 600 BC

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66030 Hits
DEC
06

Is color the key to weight loss?

Color contrasts of food and plates
Color plates experiment - Servings in ounces
The worst plate colors for different kinds of food
Blue plates curb appetite
Garish color can curb appetite
Color Consultation for Marketing & Branding in the Food Industry

Can colors curb your appetite and help you lose weight? Maybe. Could the color of a plate be a key to weight loss? A recent study says, “Yes.”

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  260615 Hits
260615 Hits
NOV
08

Addicted to Color

Addictions - Candy, Exercise, Color

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  132999 Hits
132999 Hits
OCT
25

The Colors of Fright! Black, Orange, and White

The colors of fright

We can be green with envy, turn purple with rage, see red, and feel blue.  But what about fright? What’s the color of fear? And for that matter, what about the colors of Halloween?

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  207243 Hits
207243 Hits

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Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2019, J.L.Morton, All rights reserved

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